Big Hit Entertainment has finally confirmed previous reports, they’re changing their corporate name!
On March 19, Big Hit Entertainment held a New Brand Presentation via its official YouTube channel and announced their new name HYBE, which symbolizes “connection, expansion, and relationships.”
But rather than the name Big Hit disappearing into the background, HYBE will be a “bigger vessel for Big Hit to nestle in,” and will be made up from HYBE HQ and HYBE America, it will consist of HYBE Labels, HYBE Solutions, and HYBE Platforms.
All the labels Big Hit acquired including BELIFT LAB, Source Music, Pledis Entertainment, KOZ Entertainment, and HYBE Labels Japan will be under the big umbrella that is the HYBE Labels.
You can watch their full presentations [with English CC] below!
What do you think of the new name?