Global K-pop artist TXT has been officially selected as the first global ambassador of the premium personal care brand KUNDAL.
TXT and KUNDAL will meet with various customers and fans around the world through various activities over the next year.
KUNDAL selected TXT for its trendy and energetic looks, which are gaining popularity throughout the world, and KUNDAL’s brand image, which is rapidly growing into a global personal care brand, as a model.
TXT won the “2022 MAMA AWARDS” for the fourth consecutive year and the “2022 Melon Music Awards” for the second consecutive year. In the U.S., they ranked in a total of six categories in the Billboard Year-End Chart, and the fourth mini-album charted in the “Billboard 200”. They are also a K-pop artist loved by fans around the world, winning the Best Asia Act category at the MTV Europe Music Awards, and ranking highest in K-pop in the Oricon annual ranking “single ranking” in Japan.
KUNDAL plans to introduce various hair care products such as shampoo, treatment, and serum with good ingredients and aroma through TXT, which will combine natural and healthy charms, actively share pleasant experiences with consumers, release interview videos and create videos sequentially.
KUNDAL official said, “We are looking forward to creating a variety of interesting and energetic stories with global K-POP artist TXT. We will communicate with customers and fans from more than 40 countries around the world through various synergies that contain the charms of TXT and KUNDAL.”
Meanwhile, KUNDAL Hair products with TXT will be unveiled soon.
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