After deleting the teaser in question, PLEDIS, the agency of SEVENTEEN, issued an apology for including the Great Wall of China in a teaser for the group’s comeback.
SEVENTEEN had released a teaser for the Beijing version of “SEVENTEEN Right Here,” one of the promotional contents for their 11th mini-album, ‘Seventeen’s Heaven,’ but deleted it after receiving protests from some Chinese fans. It has been reported that China has banned the filming and production set against cultural heritage sites such as the Great Wall of China.
On September 24, PLEDIS wrote this,
Hello. This is Pledis Entertainment.
We would like to provide information regarding the Beijing teaser video for SEVENTEEN’s 11th mini album ‘SEVENTEENTH HEAVEN.’
On September 23, at 2:14 PM local time in China, we released the teaser video for ‘SVT RIGHT HERE’ Beijing version, which is one of the promotional contents for SEVENTEEN’s mini album ‘SEVENTEENTH HEAVEN.’
The Beijing version was created with the background of the representative cultural heritage of China, the Great Wall, and the concept of chamomile flowers blooming. However, after the video was released, there were comments from fans pointing out the lack of cultural understanding and respect towards the Great Wall.
As a result, we have promptly deleted the Beijing version video. We apologize for any inconvenience caused to the fans and will pay more attention to detail in the future.
We will continue to make content that fans from various countries, regions, and cultural backgrounds can enjoy together.
Meanwhile, SEVENTEEN will release their 11th mini-album, ‘Seventeen’s Heaven,’ on October 23rd and make a comeback.
