aespa Chosen As The 2021 Brand Ambassador For Givenchy, The First Ever Kpop Group To Do So

Monster rookie group aespa has been chosen as the first ever Kpop group brand ambassador for luxury brand Givenchy.

The announcement was released to aespa’s official social media channels. The group will feature in collections and key brand lines created by Matthew M. Williams, Givenchy’s creative director.

This is a first for a kpop group, its also unusual for an entire group to be selected, SM stated,

Back in January of 2021, aespa teased their collaboration with Givenchy when each member posed pictures of themselves wearing the luxury brand outfits on social media.

According to official statmenets, Matthew M. Williams; Givenchy’s creative director; was overwhelmed with the energy each member had and thinks each aespa member ‘has strong individuality and style that naturally fit with Givenchy.’

에스파, K-POP 아티스트 최초 ‘지방시’ 앰버서더 발탁! ⁰크리에이티브 디렉터 매튜 M. 윌리엄스 “각 멤버들이 갖고 있는 에너지에 압도”⁰그룹으로 브랜드 앰버서더 선정! ‘이례적’#aespa #æspa #에스파#GIVENCHY @givenchy pic.twitter.com/NE614Pia4J

— aespa (@aespa_official) February 10, 2021

Related: aespa Members Profile| Facts, Positions, MBTI And More

Congratulations to aespa!