Starting from June 30th, the webtoon adaptation of the beloved drama “Weightlifting Fairy Kim Bok Joo” will be available through KakaoPage and Naver Series.
The webtoon, reimagined by the talented rookie artist Mano, has been gaining attention in the industry for its unique and clean art style. As the drama returns as a webtoon after a gap of 7 years, there is much anticipation for the charming characters and story, which will be portrayed differently yet reminiscent of the original. The production of the webtoon is handled by IMXTOON, the webtoon label of “Interactive Media Mix” (IMX), which has been involved in K-content distribution and management within the Japanese market. The webtoon “Weightlifting Fairy Kim Bok Joo” will initially be available for domestic service starting on the 30th and will later expand to overseas webtoon platforms.
The MBC Thursday drama “Weightlifting Fairy Kim Bok Joo” starring Lee Sung Kyung and Nam Joo Hyuk, aired in 2016. It depicted a healing youth romance set in a sports university, revolving around Kim Bok-joo, a 20-year-old weightlifter who has only known weightlifting her entire life, as she experiences her first love like a storm.
An official from the MBC IP Strategy Team, who planned and carried out the webtoon service, stated, “As we are considering various ways to utilize MBC’s high-level existing IP, we decided to proceed with the webtoon adaptation of the drama original. Starting with the webtoon service for ‘Weightlifting Fairy Kim Bok Joo,’ we plan to present a multi-faceted IP media mix strategy, including attempting webtoon adaptations of various genres and producing audio dramas, to create a circular structure of content consumption.”