Actress Jun Ji Hyun has become the ambassador for La Mer.
La Mer unveiled Jun Ji Hyun, one of Korea’s top actresses, as its new brand ambassador for the new campaign ‘Youth, Eternal’ in collaboration with the Moisturizing Soft Cream on the 20th.
Jun Ji Hyun, who has impressed with strong female characters in various works, was selected as the brand’s first ambassador for her ability to accurately demonstrate the core philosophy of strength and confidence pursued by La Mer in skincare. A La Mer official evaluated her as a perfect partner who can express the beauty of both the external and internal aspects and transcend time. Jun Ji Hyun said, ‘La Mer has long been a part of my self-care ritual. La Mer is a brand that I deeply trust to celebrate this beauty that comes with the passage of time.’
Sandra Main, Global Brand President of La Mer, said, “Jun Ji Hyun is a strong and shining star who showcases the timeless values and skincare philosophy of La Mer. Just as La Mer brings out the innate power and potential of individual skin, Jun Ji Hyun demonstrates through her career that beauty is not only superficial but also originates from within.’