Actors Joo Sang Wook and Cha Ye Ryun were selected as new models for REJURAN.
On February 16, HB Entertainment said, “Joo Sang Wook and Cha Ye Ryun have been selected as new models for Pharma Research’s representative aesthetic and cosmetics brand ‘REJURAN,'” and reported the active moves of the two actors, including dramas and entertainment.
An official from Pharma Research brand confirmed the same saying, “Starting this year, Cha Ye Ryun and Joo Sang Wook will be models of the brand, allowing them to promote the brand separately and together. We expect that the ‘REJURAN for Men’ campaign, which will be led by actor Joo Sang Wook, will also bring new results such as the expansion of the male market of REJURAN. Joo Sang Wook and Cha Ye Ryun will appear as faces of not only REJURAN but also other representative items of Pharma Research, and expectations on synergy to continue with each item to the corporate images.”
Cha Ye Ryun said, “It’s an honor to be a model for the REJURAN brand that I usually use. I will take the lead with a family-like mind so that Pharma Research products, including REJURAN, can shine even more.”
Joo Sang Wook said, “I think it is a beautiful relationship with REJURAN and Pharma Research. It represents men in their 40s, and we will actively work to help REJURAN and Pharma Research products stand in an unrivaled position in the men’s care market.”
Meanwhile, Joo Sang Wook will be active with the original drama of ENA “Bora, Deborah!” while Cha Ye Ryun will continue her performance on the small screen through KBS2TV’s “New Release Convenience Store” and the new drama “Battle of Happiness.”
Are you excited to see their campaign with REJURAN?
Source (A)
