Ahead of the premiere of the highly anticipated drama “Reborn Rich,” the cast attended a press conference and explained the theme of the drama, and the new arrangement of airing the drama three times a week, more at the press conference.
The press conference of JTBC’s new Friday-Saturday-Sunday drama “Reborn Rich” was held at the Grand Ballroom on the first basement floor of Fairmont Ambassador in Yeouido, Yeongdeungpo-gu, Seoul where actors Song Joong Ki, Lee Sung Min, Shin Hyun Bin and director of the drama gathered to talk about the drama.
“Reborn Rich” is based on the hit web novel and tells the story of a man [Song Joong Ki] who was killed after being framed for embezzlement by a chaebol family, a family he’s served for over 10 years. He gets reborn as the youngest son of the chaebol family [Sunyang Group] and plans revenge by gradually taking over their empire.
From the 1980s to the 2000s, meticulous mysteries, conspiracies, unimaginable succession fights, and character plays against the backdrop of turbulent times show the birth of a different level of regression storyline.
Regarding the theme of “Regression,” director Jung Dae Yoon said,
Director Jung was also concerned that the title of “Reborn Rich”(The Youngest Son of a Conglomerate House~ Korean Title) which is different from the original work, would make viewers have a false prejudice about the work. He said,
Recently, works based on the theme of “Regression” such as the drama “Again My Life” are frequently coming out. As a result, it emerged a question of whether there would be a difference between “Reborn Rich” from other works or not.
Director Jung said,
Actor Lee Sung Min plays Jin Yang Chul, the head of Sunyang Group, and rules as an emperor, giving off an overwhelming aura. Jin Yang Chul, who rose to number one in the business world after his poor childhood, gets ready for the final match with endless longing for money and relentless coldness.
Lee Sung Min praised his collaboration with Song Joong Ki. Expressing his deep affection for his junior Song Joong Ki, he said,
Shin Hyun Bin plays the role of Seo Min Young, an anti-corruption investigation prosecutor from a prestigious legal family. She is a persistent competitor who goes back and forth between the boundaries of evasion of the law and illegality in order to bring justice, and has the nickname “the Grim Reaper of Sunyang land.”
Shin Hyun Bin has made a clear impression on the public by showing different charms in each work, including “Hospital Playlist,” “Reflection of You,” and “Monstrous.” Attention is focused on what kind of image she will show in this work. In line with expectations, Shin Hyun Bin also prepared with a clear determination for “Reborn Rich.”
On the other hand, “Reborn Rich” drew attention by deciding on an unprecedented arrangement of airing the drama three times a week on Friday, Saturday, and Sunday. How do director Jung and the actors see the arrangement of the airing of the drama three times a week?
First of all, director Jung said,
Song Joong Ki commented,
Lee Sung Min added,
Shin Hyun Bin said,
“Reborn Rich” premiered at 10:30 p.m. on November 18.
Will you watch the drama?