HYBE’s new girl group is going to debut soon!
Back in November of 2021, HYBE established a new label led by Chief Brand Officer (CBO) Min Hee Jin. The label is named ADOR and CBO Min Hee Jin, who previously used to be a creative director and board member at SM Entertainment, will be leading the label as it’s CEO.
ADOR was said to be preparing for its upcoming girl group in 2022, the group is being produced by Min Hee Jin, and according to the press release, the members of the group will be the ones picked by HYBE’s 2019 “Plus Global Audition.”
On July 1, HYBE officially announced their brand new girl group will be releasing their first content on July 22. The account ADOR has released multiple teasers signaling the beginning of the group’s teasing their new releases later this month.
Are you excited for the debut of HYBE’s new girl group?
