HYBE Is Preparing For Its Upcoming Girl Group In 2022, Establishing A New Label Led By Min Hee Jin

Published Categorized as Kpop

HYBE has established a new label led by Chief Brand Officer (CBO) Min Hee Jin!

The news was shared on November 12, HYBE announced their newest independent label named ADOR. CBO Min Hee Jin, who previously used to be a creative director and board member at SM Entertainment, will be leading the label as it’s CEO.

ADOR is preparing for its upcoming girl group in 2022, the group is being produced by Min Hee Jin, and according to the press release, the members of the group will be the ones picked by HYBE’s 2019 “Plus Global Audition.”

The agency is said to be run independently from HYBE and will attempt new business ventures not yet tackled by the parent company.

Are you excited for the debut of ADOR’s new girl group?

Source: (A)

By Kevin Miller

My name is Kevin Miller and I am responsible for writing Kpop content on Jazminemedia.com~ I have been a fan of Kpop since 2014 and I am a multi-stan

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