Famous Promoter Kevin Morrow has recently given an interview and his opinions are gaining buzz!
Kevin Morrow is the CEO of Steel Wood Entertainment, a multi-faceted entertainment company based in Los Angeles. It is known for being the agency of Amber Liu, the f(x) member who recently left SM Entertainment to sign an exclusive contract with their company.
In his interview, he says,
“SuperM will gain attention as the representatives of Kpop who will be as popular as BTS. I think SuperM will be the main player who will continue the explosive popularity of K-POP in the global market.”
He also noted that they have all the keys to success,
“You can only know what you see when it comes to the world. We must watch how much public empathy they draw. SuperM is a team made up of great stars and SM is a company that knows how to market them. They have all keys to the puzzle of success.”
He also adds that he knows how hard it is to come on top but thinks SuperM holds capabilities that’ll help them shoot to the top,
“It’s hard to get world-class teams like BTS, Beatles and the Rolling Stones but SuperM has the skills & tools to achieve that.”
Comparisons to BTS are not easy, many ARMY reacted negatively to what Kevin Morrow said, many saying that SuperM should work hard and try their best not to compare themselves to others, other ARMY had a more direct response saying that BTS level is very difficult to reach and something that no one has come close to, here are some of their comments,
“Sorry but there is no NEXT BTS.”
“As a fan of all of them. Can we stop comparing them.”
“SuperM is SuperM BTS is BTS.”
“This was unnecessary , each group is their own group. No need to compare one another. Superm is Superm and bts is bts. That’s it.”
SuperM will debut today on October 4 at 6 PM KST with their first mini album “SuperM.”
What do you think of what he said? Do you think its necessary to compare both groups?
My Personal Thoughts
I don’t mind comparisons to a certain extent, but can we please stop trying to say A or B will be the next BTS?
This is coming from someone who is not an ARMY, but even I know that BTS level of success is very difficult to come by. While some ARMY will rationalize that with emotional memories, I look at data and progress; this is how I’ve come to this conclusion.
SuperM, to me, feels like a quick cash-grap, a group SM create to monetize on the increasing popularity and interest of the west in Kpop, it feels extremely sudden and forced.
Average Americans (not talking Kpop fans) won’t be drawn to something that just came up like this, Kpop fans might be drawn because they’re already in the realm but if you want to draw in the average Joe this is a poor method.
There are many groups who are just as talented as BTS or even better and some who have even more resources than them but still they weren’t able to generate the same results, why?
There are even fans of individual SuperM members who aren’t pleased with SM plans thus far, some of fandoms of idols in that group aren’t even happy with this project to begin with, how do you expect them to be able to rival BTS or be the next BTS when the fandom is conflicted on the idea of SuperM?
If this guy knows a thing or two about Kpop, this wouldn’t have come out of his mouth. As someone who works in marketing and a Kpop fan, it puzzles me when people try to compare BTS to other groups, especially those who know Kpop.
BTS took a while to reach this level of success in America and it took years of hard work, is SM willing to set aside EXO, SHINee and NCT in order to focus fully on advancing SuperM into America? I hope they don’t expect them to explode with one track because BTS worked for years to reach better results with each try, its not like they got a song in the HOT 100 top 10 just suddenly…