On the 8th of February, Lisa announced the establishment of her personal label ‘LLOUD’ through her social networking service (SNS). Lisa described the label as a platform where she can show her vision for music and entertainment, and asked for participation in this exciting journey of exploring new boundaries.
Prior to this, on the previous day, the 7th, Lisa posted a post on her SNS with the caption “02.08.2024 COMING SOON,” arousing curiosity about her future activities.
Lisa has already received a lot of attention regarding her contract renewal even during BLACKPINK’s activities. It was reported that various agencies from different regions, including Southeast Asia, sent her large amounts of love calls.
Although BLACKPINK, which Lisa is a part of, recently renewed their group contract with YG Entertainment for group activities, they did not sign individual activity contracts.
Earlier, Jennie announced the establishment of her own label ‘ODD ATELIER’. She has been expanding her range of activities, including appearing on the upcoming tvN variety show ‘Apartment 404’ which will be first broadcast on the 23rd.