Actress Han So Hee has been chosen as the new face of FILA, the brand announced on the 12th.
With this, Han So Hee will begin her activities as an icon of FILA not only in Korea but also in Asia and worldwide. The global campaign cut of the recently shot F-BOX collection, featuring Han So Hee, has also been revealed, and FILA’s official brand campaign with her will begin on the 15th.
FILA determined that Han So Hee’s efforts to communicate sincerely with fans worldwide through social media align with the brand’s values and decided that she is the optimal partner to create various synergies with in the future.
Han So Hee expressed her gratitude for being chosen as the global ambassador for FILA, stating, “It is a great honor to be selected as the global ambassador for FILA, which has a deep history of 112 years. Please look forward to the various projects I will be doing with FILA in the future.”
A FILA representative said, “We are very pleased to welcome actress Han So Hee, who has established a distinctive area with her unique style and mood, as the brand’s global ambassador. Through various projects together, we plan to propose a new image for the brand and solidify our image as a premium lifestyle sports brand by communicating closely with fans worldwide.”
Han So Hee has established a solid position as an actress through various works such as the Netflix drama “My Name” and JTBC dramas “Nevertheless” and “The World of the Married,” showcasing diverse performances. In addition, her highly anticipated Netflix drama “Gyeongseong Creature” is set to premiere in the second half of this year, gathering global expectations and anticipation.
Source: (A)
