PLEDIS has explained the controversy over the high-priced album of SEVENTEEN.
On the 7th of May, their agency, PLEDIS, posted a message on the fan platform Weverse relating to the album “SEVENTEEN BEST ALBUM ‘17 IS RIGHT HERE (Deluxe Ver.)” pricing which received immense backlash for being too high.
Earlier, SEVENTEEN unveiled the deluxe version and immediately received attention for the shocking pricing. This album is composed of a photobook, archival book, lyrics book, CD, poster, sticker pack, keyring, and photocards. However, it caused controversy due to its original price of 204,900 won [nearly $151] and discounted price of 178,000 won as mentioned in a DM.
Read their statement:
We would like to address a recent miscommunication regarding the pricing of “SEVENTEEN BEST ALBUM ‘17 IS RIGHT HERE (Deluxe Ver.)”, which was released today, May 7, at 11:00 AM.
The album was initially conceived and designed as SEVENTEEN’s “BEST ALBUM,” a limited-edition release featuring a rich composition of content. During the production process however, the focus shifted towards making the album more accessible to a wider range of CARATs, rather than emphasizing exclusivity. This change in direction resulted in changes to both the album’s contect and pricing.
However, we regret to inform you that due an operational error, the price was incorrectly communicated to the retailers, resulting in the album’s pre-change price being announced on the sales pages.
It took us a considerable amount of deliberation to address the miscommunication and organize the refund process, which is why this notice has been delayed than we would have preferred.
The prices will be corrected on the applicable websites starting today at 5:00 PM. If you have already purchased the album, the respective retailers will contact you with details on how to obtain a refund and place a new order.
We sincerely apologize for the confusion caused regarding the highly anticipated “SEVENTEEN BEST ALBUM ‘17 IS RIGHT HERE (Deluxe Ver.).” We are committed to improving our internal operations to prevent such mishaps from occurring in the future.
After PLEDIS’ correction of the album price, the deluxe version of ’17 Is Light Here’ is now sold at 83,400 won [$61], discounted by 17% to 69,500 won.
Source: (A)
