IVE‘s Liz has been selected as the new campaign model for ZIGZAG.
ZIGZAG, a style commerce platform operated by Kakao Style, released a video of Liz, who was selected as the campaign model along with the news of the “2023 Brand Campaign” on the 15th of May.
The video features Loz confidently expressing herself without caring about the opinions of others, and her strong message of “I will live my own life” strikes a chord with those who are constantly judged and interfered with by others.
Related: IVE Members Profile [UPDATED]: Facts, Debut Date And More
ZIGZAG has selected six celebrities as models for the “2023 Brand Campaign,” and Liz, who established herself as the rising star and icon of the MZ generation by winning rookie awards and grand prizes at various award ceremonies last year, and has continued her unstoppable rise as the “it-girl” of the moment through her first full-length album released last month, has become a part of the campaign.
A brand representative stated that they hope the campaign featuring Liz and the other five celebrities can give courage and inspiration to those who hesitate to take on challenges due to external pressures.
Source: (A)
