On the 4th of December, the Seoul Music Awards announced, “Actors Park Shin Hye and Lee Joon Gi, representing the Hallyu wave, will be together at the 33rd Seoul Music Awards. It is rumored that they readily accepted the invitation due to the increasing requests from international fans who want to see them.”
The Seoul Music Awards, boasting tradition and authority, has played a pivotal role in the development of K-pop culture for 33 years since its inception in 1990. It features intense competition among leading K-pop musicians in various categories, including the Grand Prize, Best Award, Rookie Award, and genre-specific special awards.
The 33rd Seoul Music Awards is scheduled to take place on January 2, 2024, at the Rajamangala National Stadium in Bangkok, Thailand. This marks the first time in its 33-year history that the event will be held overseas, aligning with the global expansion of K-pop, generating significant interest not only in Korea but also among attendees and recipients in Thailand.