Idol’s personal brand reputation for January has been announced!
The Korea Institute of Corporate Reputation extracted 69,517,410 big data from 1,590 idol personal brands from December 24, 2022 to January 24, 2023, and analyzed the brand reputation index by measuring consumers’ participation index, media index, communication index, and community index for idol personal brands. Compared to 76,337,069 brand big data in February 2022, it decreased by 8.93%.
The brand reputation index is an indicator created through brand big data analysis by finding that consumers’ online habits have a great influence on brand consumption. Through idol personal brand reputation analysis, it is possible to measure positive and negative evaluations of idol personal brands, media interest, and consumer interest and communication. It also included monitoring and risk assessment of idol brand reputation editors.
In January 2023, idol brand reputation ranking in order is as follows:
BTS Jimin, NewJeans’ Minji, BTS Jungkook, ASTRO Cha Eun Woo, NewJeans’ Hani, NewJeans’ Haerin, BTS V, BTS Jin, BLACKPINK Jennie, BLACKPINK Jisoo, BIGBANG Taeyang, Wanna One’s Daniel, NewJeans’ Hyein, Wanna One’s Park Ji Hoon, Wanna One’s Hwang Min Hyun, BIGBANG G-Dragon, Girls’ Generation Taeyeon, BTS Suga, BTS RM, BTS J-Hope, Girls’ Generation YoonA, Red Velvet Joy, NCT Mark, Girls’ Generation Seohyun, OH MY GIRL Arin, LE SSERAFIM Chaerin, WINNER Minho, LE SSERAFIM Kazuha, aespa Winter.
BTS Jimin, who ranked first in idol personal brand reputation, was analyzed having a brand reputation index of 4,607,152 as a participation index of 349,890 media index of 559,923 communication index of 2,308,628 community index of 1,388,711. Compared to the Brand Reputation Index of 5,682,902 in February 2022, it dropped by 18.93%.
In the second place, NewJeans’ Minji was analyzed having brand reputation index of 3,978,087, a participation index of 1,124,880 media index of 1,062,550 communication index of 901,946 community index of 888,711. The NewJeans’ Minji brand has been newly added to the idol’s personal brand reputation analysis.
BTS Jungkook ranked third, with a participation index of 169,669 media index of 358,981 communication index 1,775,045 community index of 1,583,423, and a brand reputation index of 3,887,118. Compared to the brand reputation index of 3,513,602 in February 2022, it rose 10.63%.
ASTRO’s Cha Eun Woo ranked fourth, was analyzed as having a brand reputation index of 3,457,094, with a participation index of 1,052,504 media index of 508,813 communication index of 915,450 community index of 980,327. Compared to the Brand Reputation Index of 2,723,517 in February 2022, it rose 26.93%.
Fifth place, the NewJeans’ Hani brand was analyzed as having a brand reputation index of 2,878,097, with a participation index of 799,188 media index of 754,530 communication index of 640,858 community index of 683,521. The NewJeans’ Hani brand has been newly included in the idol’s personal brand reputation analysis.
Koo Chang Hwan, director of the Korea Institute of Corporate Reputation, analyzed the brand, commenting, “In January 2023, the BTS Jimin topped the idol personal brand reputation ranking. According to the analysis of brand big data, his brand decreased by 8.93% compared to 76,337,069 brand big data in February 2022. According to the detailed analysis, brand consumption fell 19.21%, brand issues fell 15.78%, brand communication fell 11.33%, and brand spread rose 4.01%. The BTS Jimin brand, which ranked No. 1 in idol personal brand reputation in January 2023, showed high ‘collaboration, participation, and recording’ in link analysis, while ‘Vibe, Paris Fashion Week, and BIGBANG Taeyang’ was analyzed high in keyword analysis. In the positive-negative ratio analysis, the positive ratio of big data recorded 90.76 percent.”
What do you think about this ranking?