SM Entertainment has released a new video laying out their upcoming plans for SM 3.0, many of the proposed plans have gained attention.
In their latest video, released February 24, SM’s co-CEOs Lee Sung Su and Tak Young Jun outline the agency’s artist plans for SM 3.0 and answer various fan questions, criticism and concerns.
In the 1st half of 2023, their artists activities include studio albums for SHINee, EXO, Red Velvet, NCT 127, NCT DREAM, NCT, and more. A mini-album for aespa and plans for various solo and sub-unit releases. This includes Girls’ Generation’s Taeyeon and Hyoyeon, EXO’s Baekhyun, Suho, D.O., and Chen, and many more.
The co-CEOs elaborate on how SM 3.0 affects their artists and promotions. In addition to better disclosure and execution of schedules, the executives promise evenly distributed content.
The 2023 outline also highlights numerous world tours for the majority of SM’s current groups. The video concludes with the CEOs discussing artist safety and health, ticket prices and sales, and promoting the growth of SM and K-pop. Watch the full video with English subtitles below:
