Louis Vuitton representative said, “We’re beginning a new journey with Hyein, who is defining the style of NewJeans with her unique charms.”
In October 2022, NewJeans member Hanni was selected as Gucci’s new brand ambassador.
NewJeans debuted in August and their popularity is skyrocketing. They set a new record for a K-pop group by selling 311,271 copies of its first EP “NewJeans” in a week after its debut. Songs like “Attention,” “Hype Boy” and “Cookie” have landed high on the Billboard and Spotify charts.
The group NewJeans has five members: Hanni, Minji, Danielle, Haerin and Hyein.
NewJeans is currently shining over the global music charts with their latest single, “Ditto,” which dropped in early December.