NewJeans’s Hanni has joined Gucci’s brand ambassador family.
On October 28, the Italian luxury brand announced that NewJeans’ Hanni has been selected as a brand ambassador.
An official from the brand said in a statement that Hanni’s style draws attention to pop culture and its similar to Gucci’s vision of embracing diversity and the value of self-expression.
NewJeans has taken over the industry since their debut in July of 2022. Hanni is already considered one of the biggest rising talents of 4th Gen kpop idols.