On January 11, his agency, SM Entertainment announces that NCT Jaehyun has been selected as a global campaign model for the Italian luxury brand Prada.
This makes Jaehyun the first Korean artist to participate in Prada’s global main campaign for the spring and summer of 2023. The global campaign is characterized by the cinematic atmosphere of the multi-faceted nature of humans, which was shot by famous photographer David Sims himself.
The campaign will be joined by world-class artists such as Bang-sang Casel, Louis Patridge, Hunter Shaper, and Letitia Wright. The video featuring all of them will be released later.
In the meantime, Jaehyun has broadcast the 2022 spring and summer women’s clothing collection live on his Instagram account for the first time in Korea, and in June last year, he attended the 2023 spring and summer men’s clothing collection in Milan, Italy, as a representative of Prada Korea.
Meanwhile, NCT 127, which includes Jaehyun, will release their fourth full-length repackage “Ay-Yo” on January 30.
Are you excited to see him in this campaign?