IVE will promote their new album in North America as Kakao Entertainment signs a contract with Columbia Records.
Kakao Entertainment announced on March 24th that Kakao Entertainment America, a local corporation in North America, and Columbia Records, under Sony Music, signed a partnership to enter the global market in earnest. Based on Columbia Records’ North American music business capabilities, it plans to expand Kakao Entertainment’s global music distribution network and further strengthen the global competitiveness of the music business.
As a first step, it will take charge of global management, including the entry of artist IVE of Starship Entertainment, an affiliated label, into North America. In addition to the first full-length album “I’ve IVE” to be released on April 10, it will also support the global music distribution of the pre-release song “Kitsch” to be released on March 27th, as well as marketing and promotion in North America.
IVE, who debuted in December 2021, has imprinted its presence by making consecutive hits with “ELEVEN,” “LOVE DIVE,” and “After LIKE.” In addition to achieving cumulative sales of more than 3 million copies with just three single albums, they also won a total of 74 trophies at home and abroad in their second year of debut by winning the Rookie of the Year and Daesang at various major awards. IVE, who released the Japanese version of “LOVE DIVE” last year will further expand their scope to overseas stages, focusing on North America, and further, solidify their position as a global K-pop artist.
In particular, Columbia Records is expected to create various synergies with IVE, as it has been in charge of distribution and promotion in the US such as BTS’ ‘Dynamite’ and ‘Butter’ as well as world-class pop stars such as Beyonce, Adele, and Harry Styles.
Related: IVE Members Profile [UPDATED]: Facts, Debut Date And More
Jang Yoon Joong, Global Strategy Officer (GSO), will head Kakao Entertainment America. He said, “It is meaningful to join Columbia Records, which has made the history of pop music,” adding, “We will further strengthen the global competitiveness of the Kakao Entertainment music business, which encompasses the planning, production, and distribution of music and artists in North America.“
Source:(A)
