HYBE Establishes Japanese Label ‘NAECO,’ Signs Japanese Actress Hirate Yurina As Its First Artist

Published Categorized as Kpop

HYBE establishes a new label ‘NAECO’ in Japan and hires Hirate Yurina as the first artist.

On December 21st, HYBE established a new label ‘NAECO’ as a subsidiary of HYBE Japan, a Japanese corporation, and recruited popular actress Hirate Yurina as its first artist.

NAECO is a name that is a reversed spelling of ‘OCEAN’ and aims to be a global company for artists who do not settle for one place and pursue challenges.

Following the merger with Ithaca Holdings, an American comprehensive media company in April of last year, HYBE, which reorganized its headquarters structure with a focus on Korea, the US, and Japan, is in charge of artist planning, training, and overall management, while also providing high-quality content production capabilities. Through this, they plan to broadly support artists’ advancement into the global market.

NAECO recruited Hirate Yurina, a famous Japanese actress who showed outstanding acting skills through several dramas and movies, as the first artist.

Hirate Yurina took her first lead role in the movie “Hibiki” and received the New Actress Award at the 42nd Japan Academy Awards in 2019 and the New Actress Award at the 28th Japan Film Critics Awards. Recently, she played the role of Aoi Asamiya in “Roppongi Class”, a Japanese remake of the drama “Itaewon Class”.

Hirate Yurina said, “I have decided to work with HYBE’s new label NAECO. We will work hard while discussing with various creators so that we can provide better works.”


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