LF City Dots’ millennial casual brand Dunst announced on March 8th that it has selected BLACKPINK Jisoo as its official ambassador to expand its influence to the global market.
Dunst embarks on full-fledged activities to expand the brand’s position. Jisoo, who was the first Asian to cover the exclusive cover of Vogue France, is a star who has emerged as a next-generation cultural icon with her bold talent and beauty that encompasses both the East and the West. Dunst plans to propose a distinct style for millennials around the world by combining the brand identity that pursues a collection that transcends the times and the special charm of Jisoo that transcends the boundaries of East and West.
Currently, Dunst is located in about 10 famous online department stores around the world, including Canadian luxury platform SSENSE, Italian luxury editing shop Luisa VIA ROMA, department store RINASCENTE in Milan, Swiss department store BONGENIE GRIEDER, and Hong Kong department store LANE CRAWORD.
Dunst released the 2023 spring/summer season collection pictorial as the first brand move with Jisoo. Dunst’s spring/summer season collection, which was released through the pictorial, features a timeless style through an exquisite harmony of classic and trend. In the pictorial, Jisoo perfected the modern and sophisticated Dunst’s colorful styling, foreshadowing the fashion that will be popular this spring. Starting with this pictorial, various content such as lookbook videos, airport fashion, and styling tips will be presented to communicate with customers.