Big Hit Entertainment and Universal Music Group will be launching a new global boy group!
On February 18, through a video, the two companies announced the strategic partnership which began by their partnership to make VenewLive (the digital live streaming platform that Big Hit uses for its online concerts) a global platform.
The video features Universal Music Group chairman and CEO Lucian Grainge, Big Hit Entertainment chairman and CEO Bang Si Hyuk, and Big Hit Entertainment global CEO Lenzo Yoon (Yoon Seok Joon).
The announcement goes into details about the audition program that would be held in 2022 with a U.S. media partner. Big Hit will specifically be tasked to train the artists while Universal Music Group would be producing the audition program with American media partners.
The video has English subtitles, you can read the entire announcement below!
Are you excited for the upcoming boy group and audition program?
