Park Bo Gum continues to show he’s one of the biggest hallyu actors in the industry.
Recently, it was revealed that French outdoor brand “Eider Korea” has confirmed that the actor has decided to renew his endorsement contract after returning from military service.
The actor had originally signed on as a brand model back in 2017 and has become well known for modeling for the brand. He’s known as the ‘human Eider,’ and the brand’s best-selling padded jacket is commonly referred to by his name.
After wrapping up his military activities, he’s decided to carry on as the face of Eider and renewed his contract. According to reports, he’s been offered the highest pay for an endorsement deal in the industry proving his star power.
Park Bo Gum is expected to begin his official model activities this fall.