HYBE and ADOR upcoming girl group NewJeans is debuting very soon!
On July 22 at midnight KST, ADOR’s new girl group NewJeans announced their debut with new music.
Back in November of 2021, HYBE established a new label led by Chief Brand Officer (CBO) Min Hee Jin. The label is named ADOR and CBO Min Hee Jin, who previously used to be a creative director and board member at SM Entertainment, will be leading the label as it’s CEO.
ADOR was said to be preparing for its upcoming girl group in 2022, the group is being produced by Min Hee Jin, and according to the press release, the members of the group will be the ones picked by HYBE’s 2019 “Plus Global Audition.”
Previously, on July 1, HYBE officially announced their brand new girl group will be releasing their first content on July 22.
Fast forward to today and we finally have an idea of the upcoming girl group. NewJeans shared a timetable leading up to their debut, on July 23, 25 and August 1, the group will release three new music videos.
On July 23, they dropped their surprise debut music video for “Attention.” check it out down below!
NewJeans debut EP drops on August 1 and after three music show performances on “M Countdown,” “Music Bank,” and “Inkigayo,” NewJeans’ first EP will officially be released on August 8.
Are you excited for the debut of HYBE’s new girl group?