MBC’s newest drama “Tomorrow” is struggling to keep viewers tuned in!
On April 1, SF9’s Rowoon and Kim Hee Sun’s new fantasy drama “Tomorrow” aired its first episode after previous delays. The first episode has achieved the highest premiere ratings of any Friday-Saturday drama in MBC history.
According to Nielsen Korea, the first episode of “Tomorrow” scored average ratings of 7.6% nationwide. This makes it the most-watched premiere of any MBC Friday-Saturday drama to date.
On top of that, the drama took first place across all channels in its time slot.
However, its second episode has seen a massive decline in ratings. According to Nielsen Korea, the 2nd episode of “Tomorrow” scored 3.4%, falling by more than half of its original premiere ratings.
But why did this happen?
Many fans believe it might be due to two reasons.
On Friday, there isn’t much competition during the time slot in which “Tomorrow” airs, however, on Saturday, the competition is quite stiff. The drama has overlapping time slots with currently airing popular kdramas such as “Forecasting Love and Weather,” and more. Not all air in the same time slot but around that. Those dramas have an established audience while “Tomorrow” is just starting out. Others believe it has to do with the writing for the drama.
“Tomorrow” tells the story of a man named Choi Joon Woong who after being jobless for three years attempts to take his own life. He goes to a bridge to jump off but he finds someone else trying to jump off while trying to convince them otherwise, they both fall accidentally off the bridge. The crisis management team run by grim reapers belatedly arrives at the scene, and Choi Joon Woong ends up falling into a three-year coma, his soul becomes half alive and half dead. He ends up getting a job at the crisis management, and his job involves taking special care of people who are at a high risk of suicide and helping them want to continue living.
Have you seen the new drama yet?