Idol-actress Krystal has been picked as Charles & Keith’s First-Ever Global Brand Ambassador!
The ambassadorship kicks off with Krystal fronting the Spring 22 campaign, which highlights this season’s key footwear and bags styles from the Blooming Spring collection: Where fresh floral motifs, delicate pastels and bright splashes of colours take centre stage.
Brand co-founder, Keith Wong said,
“CHARLES & KEITH has always celebrated women, encouraging their expression of individuality and style through our collections. We’re thrilled to welcome Krystal, whose spirit closely aligns with our brand values, to the CHARLES & KEITH family. Together, we hope to inspire women all around the world to showcase their personal style – fun, freely and with flourish.”
Krystal also commented,
“I am truly honoured and proud to be the first global brand ambassador of CHARLES & KEITH. I appreciate the brand’s consistent endeavour to empower women through fashion over its 25-year history – creating beautifully crafted collections that feature a wonderful balance between on-trend styles and classic wardrobe staples.
Spring holds a special place in my heart – you always get the sense that it’s a season for renewal and optimism – the perfect time to kick-start this collaboration. I am looking forward to be on set for the campaign shoot and being transported to a floral wonderland with fresh, playful colours.”
The CHARLES & KEITH Blooming Spring campaign for Spring 2022 featuring Krystal will launch February 2022.