The 2021 MAMA has revealed some major announcements via a global conference, here is what they were.

On November 16, The 2021 MAMA held a global press conference and talked about the theme for this year’s ceremony. They stated that this year’s concept centers around “Make Some Noise.” They revealed that the award ceremony will be held offline and in-person and will be done in accordance with the government’s disease prevention guidelines.

Kim Hyun Soo, head of CJ ENM’s Music Content Division, revealed their plans to hold the award ceremony in the U.S. one day. The CP also announced that British singer-songwriter Ed Sheeran will be performing at the event.

“MAMA has been hosted mainly in Asia such as Hong Kong, Japan, Singapore, and Korea. As K-pop continues to grow in influence globally, we plan on expanding our presence to regions bordering Asia and beyond. In a few years, we plan to host MAMA in the US, the world’s biggest music market.” 

Lee Hyori is hosting this year’s event and is the first-ever female host. Wanna One will also be reuniting for a stage and the eight crews of “Street Woman Fighter” will perform, and a collaboration stage between the 4th generation of kpop groups will be held. The 4th generation idol names have not been revealed.

Apple Music’s Global Creative Director, Zane Lowe, added at the press conference,

“Expanding its footprints across the globe, MAMA continues to make history as a pioneer in the K-pop industry: Our partnership with MAMA was a natural choice given the scale and credibility of the show. With subscribers hailing from 167 country around the world, Apple Music is excited to give K-Pop fans worldwide the opportunity to celebrate K-Pop music and vote for their favorite artists on our platform. Utilizing Apple Music to stream and vote for Worldwide Fans choice top 10 and integrating Apple Music streaming data to the judging criteria will further solidify MAMA’s influence as a global music awards show.”

The 2021 MAMA will be broadcasted worldwide on December 11 at 6 p.m. KST. You can check out the list of nominees here.

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