NCT Jaehyun has become the first ever celebrity to stream luxury brand Prada’s runway show.

On September 24 at 10 p.m. KST, Jaehyun streamed Prada’s runway show for Milan Fashion Week live on his individual Instagram account. He’s become the first ever celebrity to stream Prada’s show via social media.

A representative from the brand talked about Jaehyun’s image as one of the biggest kpop artists who are receiving the most attention at the moment, the representative believes Jaehyun suits their brand image well.

Prada’s Spring/Summer 2022 collection was presented through two live runway shows that took place in Milan and Shanghai at the same time.


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