BTS, Justin Bieber, Demi Lovato, SEVENTEEN, And More Celebrate The Monumental Merger Of HYBE And Ithaca Holdings


Days after the official announcement was made, HYBE has posted a video to its channel that features artists from the recent merger of the two companies, HYBE and Ithaca Holdings.

The video itself explains in details the structure of HYBE. The HYBE Labels division includes Big Hit Music, BE:LIFT, Source Music, Pledis Entertainment, KOZ Entertainment.

The HYBE Solutions division includes HYBE 360 (content production), HYBE IP (merchandise), HYBE EDU (educational content), and superb (mobile games). HYBE Platform covers Weverse Company.

The recent merger between the two labels includes SB Projects and Big Machine Label Group, it has many artists such as Justin Bieber, Ariana Grande, J Balvin, Demi Lovato, and more.

The video also has messages from HYBE CEO and chairman Bang Si Hyuk, Ithaca Holdings CEO and chairman Scooter Braun and the president and CEO of Big Machine Label Group Scott Borchetta.

The video also includes messages from HYBE and Ithaca Holdings artists like BTS, J Balvin, Demi Lovato, SEVENTEEN, and Justin Bieber.

Check out the video with subtitles below:


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