“The King: The Eternal Monarch” is under fire, again!
The popular SBS drama has been generating a lot of controversies since it began airing, some justified while others not so much. The drama has landed itself in hot waters again for its excessive use of PPL (Product Placement).
Product Placement is when a company pays the drama production to place its products throughout the series, the products are then used by its cast and it’s a good advertising strategy especially if the drama generates a lot of buzz.
Since “The King: The Eternal Monarch” was one of the most anticipated releases of 2020, many companies lined up to have their products shown in the drama and its most recent episode generated backlash for its excessive advertisement.
“The King: The Eternal Monarch” integration of PPL is being discussed because netizens argue that it feels forced and unnatural, one particular scene shows Lee Min Ho’s character raving about a coffee product saying,
“The first taste is rich and the after taste is clean,”
The character goes on to praise the product even more but the scene came off very weird and unnatural to viewers. But that’s not the only PPL in episode 8, there are a lot more.
Other scenes included advertising for fried kimchi, futuristic face masks, lip gloss, and boba. In one other scene, Kim Go Eun’s character is seen putting a lipstick all over her face only to then advertise another product (the fried Kimchi) in another scene almost instantly.
What do you think of this?
My Personal Thoughts
The previous episodes of “The King: The Eternal Monarch” were okay in terms of its use of PPL, and honestly I don’t mind it because it’s not even catered towards me, I live far far away. But I was surprised that the boba drink was PPL, I just thought it was the café’s signature drink and it wasn’t available in real life, idk why I thought that.
Other than that, I thought the scene with Lee Min Ho was especially cringy because it almost felt as if he was going to look me in the eyes and start advertising the product to me, it felt so out of place and it interrupted the plot, the same goes for the scene with Kim Go Eun. It felt like a break in between takes and it feels so forced.
I know many Lee Min Ho fans are sick of people picking at this project but honestly, sometimes, it’s like the production team is asking for it. It’s not the fault of the actors and everyone knows that, but I guess, people expected a lot better from such a huge production. I think there is a lot of criticism because it’s a Lee Min Ho drama. I highly doubt others would care about less popular dramas doing the same.
There is another drama called “Find Me In Your Memory” that keeps trying so hard to advertise Samsung flip phones, but its not generating the same response because its not the popular.