ARMY have trended a hashtag asking Big Hit to add subtitles to BTS content.
There have been lots of discussions about BTS content and the lack of English subtitles for a while now but fans finally had enough when they saw that BTS new DVD was released in foreign countries without any subtitles which is pretty weird since fans are paying for those DVDs.
After seeing that the DVDs had no subtitles, ARMY began trending #BigHitAddSubs on twitter, it topped worldwide trends, many ARMY expressed their frustration with the lack of subtitles in other major languages around the world despite the global status of BTS.
Many also mention the fact that many ARMY translators work for free and BTS content that gets translated is usually taken down from YouTube due to copyright issues leaving fans with no resort but to beg fan accounts that translate to upload content anywhere so they could understand.
Here are some of fans’ tweets:
Why ARMY is trending #BigHitAddSubs
*SY Sao Paulo has no Portuguese subs. No region code for LA/EU
*Posts in official FB are only in Korean and Japanese most of the time
*BANGTANTV has no subs AT ALL
*GLOBAL membership kit is only in Hangul
Do you know another reason? Comment👇 pic.twitter.com/MVKxns5Mx7
— ARMY’s Lounge (@iARMY_Lounge) November 27, 2019
— ➳ (@resilientjm) November 27, 2019
To those saying “learn Korean”, it’s not about not wanting to. Learning a different language takes time. It’s about PAID content marketed GLOBALLY. Example, the BRAZIL dvd is not subbed in Portuguese & the region code won’t even allow them to play the dvd in BRAZIL #BighitAddSubs pic.twitter.com/IK5PW6Idt7
— José/JK Mixtape💭 (@TheJose8A) November 27, 2019
— Soo Choi 💜 (@choi_bts2) November 27, 2019
What should be provided is very simple:
• translations for all official notices
• translations for all paid content
• appropriate region codes for DVDs
(ex. LY: SY DVD should have region code 4 for Latin America).#BigHitAddTranslations #BigHitAddSubs
— bora (@modooborahae) November 27, 2019
— midnight blue. (@midnight_gif) November 27, 2019
It’s time Big Hit listens to us and stops depending on our hardworking ARMY translators.
It’s quite ridiculous we’ve been emailing them since the big year of 2017 about this and we still have no subs on official content…. Please continue using this # ARMYs! #BighitAddSubs
— . (@Jin_Butterfly) November 27, 2019
Do you think Big Hit should add subtitles?