tvN “Arthdal Chronicles” is back with its 3rd and last part!
On September 7, “Arthdal Chronicles” aired its highly anticipated 13 episode which marks the series return after the conclusion of “Hotel Del Luna.”
According to Nielsen Korea, episode 13 of “Arthdal Chronicles” rated an average of 6.1% nationwide and an average of 6.8% in Seoul area. While it’s not the series worst performing numbers many expected the series to perform better. Its worst rated episode was its 9th episode which scored an average of 5.76% (nationwide).
This is considered very disappointing considering the fact that it took over “Hotel Del Luna” spot which enjoyed great ratings, its final episode which aired last week at the same time slot scored an average of 12% nationwide.
“Arthdal Chronicles” Part 3 titled “The Prelude To All Legends” has a total of 6 episodes and will conclude its run on September 22.
Have you watched episode 13 yet? do you think the ratings do the drama justice?
My Personal Thoughts
“Arthdal Chronicles” ratings numbers have always intrigued me; it’s been a while since I’ve seen a drama that was projected to do well do this poorly despite its immense marketing, budget and A-list cast.
This in no way means that I find the drama boring. I think a bunch of factors contributed to its lackluster numbers and I have previously talked about it, you can read it here.
I had my doubts but I didn’t talk about it and waited for the 3rd part to air mainly because I wanted to be sure of what I said. One of the biggest mistakes tvN made was delaying part 3 and they either already know this or will find out soon. For starters, the drama wasn’t doing that great.
If interest in your drama isn’t great, giving it a rest and resuming a couple of months later will only diminish interest in it even more. People will forget about it and move on to the next shiny thing.
I do understand the decision, the drama took about a year to film fully and they needed time editing but the calculations of when to air this drama was entirely off. They should’ve waited for the entire series to conclude editing before airing. When you’re rushed, you don’t produce great results especially with something as big as this.
In my opinion, if you’re paying $40 million to make this series then perfect it and air it, or else you’re just stressing out everybody.
While I know that international fans find it interesting, I felt that it could’ve been bigger. It’s sad that it’s not doing as well as people would’ve wanted.
I expect tonight’s episode rating to be slightly better but if it turns out to be worse, I think it’ll continuously do worse from now on. Let’s wait and see how it turns out.