Ahn Jae Hyun Has Reportedly Lost Another Brand Deal Due To His Divorce Controversy

Published Categorized as Kdrama and Movies

More and more brands are distancing themselves from Ahn Jae Hyun!

His ongoing dispute and controversial divorce from wife Ku Hye Sun has taken a toll on his public image, many netizens have spoken about boycotting anything that he endorses and brands are responding by distancing themselves from him.

On August 23, popular clothing company Giordano reportedly deleted all photos of Ahn Jae Hyun from their stores and social media accounts, he had also recently participated in filming with brand’s latest Fall/Winter model Jung Woo Sung, those photos have also been reportedly deleted.

A screenshot from an email sent by Giordano to all of its stores asks them to follow instructions and take down all images of Ahn Jae Hyun. It’s been reported that the stores are following these instructions. The screenshot went viral and many news outlets are reporting on the matter.

This is the second brand that has deleted all traces of Ahn Jae Hyun. Previously, wedding-themed cosmetics brand MERBLISS also announced its decision to delete all material of the actor; they explained that due to their business nature his ongoing image contradicts what they represent as a brand.

Ahn Jae Hyun has been on the receiving end of many nasty comments by netizens due to Ku Hye Sun continuous accusations against him. He had tried to explain himself but it backfired massively after Ku Hye Sun refuted some of his claims and presented her own scenario.

Two days ago, he threatened to expose kakaotalk snippets of his conversations with Ku Hye Sun but she clapped back with her own response shutting down his attempts at shifting focus and blame away from him and onto Ku Hye Sun.

While this continues to be a very public divorce, it is not an underestimate to say that Ahn Jae Hyun image is suffering greatly, he had built his brand as the dotting husband and the public perception of him changed drastically after Ku Hye Sun personally exposed his attentions of getting a divorce.

What do you think of the brands decision to distance themselves?

By Hilda Moore

Hi all, my name is Hilda and I am a huge kdrama fan, I am responsible for covering news in relation to Kdramas on jazminemedia.com~ My all time fav kdramas are: My Mister, Hotel Del Luna and Kill Me, Heal Me.


  1. I am also a fan, and I always remind myself that actors and actresses are also human beings and are not perfect. No body is. But as a fan we must understand what they are going through. Instead of adding insult to the injury why not praying for them. Personal life should not be included in their work.

  2. I am surprised at the attention that this gets. Why cant they just do it privately, not on social media. Sad, but young people do change, so move on and dont try to hang on . And why does it come with a stigma of shame. Please dont use anger feelings and hurtful words. Move on quietly. Best of luck.

  3. Ahn jae hyun’s pernonal life has got nothing to do with him being an artist. Dont relate his beng an artist to his personal life……..nobody knows what really is happening inside thier house. Dont judge and respect his decisions.his only human like all of us…

  4. My heart hoes for Ahn jae hyun. Why stay in a toxic marriage? And its a bad thing washing yiur dirty linen in public the way Ku Hye Sun is doing. The Song-Song xouple are much more famous than them yer their dicorce was as quiet as the silent night. If your husband doesnt want to stay with you, let him go. Maybe yiu will find a much better one in the duture…

    1. Right….my deep respect to the be Song-song couple who manage to be discreet in their divorce proceedings….at the end they still show respect for each other. I pray that one they realize that they belong for each other ( Song – song couple)

  5. Well that’s what you get for being irresponsible. Not respecting your in laws and cheating behind your partner, I won’t expect Hye Sun to sitback and take her husbands words like marriage is just a joke. Some say they shouldn’t have made the divorce publicly, well sorry to break it all into you, but they are PUBLIC FIGURES and they have fans to address. Besides, what Hye Sun posted were facts with receipts… Ahn Jae Hyun’s??? No comment.

  6. First of all I’m not so fanatic fan for both Ahn Jae Hyun & Ku Hye Sun but I just like to say that they just like us, human being & yes not perfect. Everybody make mistake in life. The truth is none of us know the actual story between them. When you angry, all sorts of things came out & throw to the person we hate. That is human nature. Well I’m kind of sad when I heard that all jobs turn their back from Ahn Jae Hyun just because he wanted to divorce his wife. Indirectly he’s been punish before knowing him guilty. Before knowing the actual truth. Let us think for a bit … what do you thing if he lost everything & have nothing. What will happen to him & his future? The way that people doing to him is something like asking him to end his life and vanish from the public?! Is it? Did we ever think how he gonna servive if ho got nothing? Lets think more before we judge people especially people like them. Yes divorce is not good but they have their reason. Reason that we should not buzz about since that is their personal life.

  7. Ahn Jae Hyun has to grow up. Does he think marriage is a joke or is a drama that he is filming? It’s serious business!

    He had better learnt from this mistake. A marriage is a commitment of responsibility and respect. Just because you thought you had fallen out of love with her you thought you had the right to say and do whatever you liked? NO,it doesn’t work that way. You gotta learn to respect her so she in turn would respect you,like the Song-Song couple.

  8. The song-song couple kept their divorce classy. Not airing their dirty laundry like a bunch of teenagers. I feel bad for Ahn Jae Hyun. Ku Hye Sun says she has no desire to divorce him but yet she is going out of her way to destroy his reputation. It’s very childish. I feel it is unfair all the blame and hate is pointed towards him. Should he stay in an unhappy marriage? From how she is acting, I would want to end the marriage also. No one knows what went on between them and who is to blame. They should keep this painful end of a relationship private. Maybe they should try to follow the song-song couple’s example.

  9. Since the beginning of their relation ,I knew they did not last, why?, Because I could tell he is an inmature man, she is more down to earth. A man who love his wife should not criticise the wife’s body. Love should be unconditional.. Seems that she was the one covering expenses, and even donations. Donations are donations, she should not ask for it she gave it willinful. She needs to find s mature guy, no babies.

  10. Being a human and artist is different….since they both are adults they should face it like adults not like children with respect for each other and for the respect of time they had spent with each other

  11. I think this is really sad. I happen to be a fan of Ahn Jar Hyun. I also believe that it’s not fair to mix business with personal matters. I understand that because of what’s going on with him privately may affect him publicly. My heart is HEAVY because this issue. I will continue to keep them in my prayers.

  12. Well we all know how bitterly easy it is to judge people and pass on filthy comments while you having your comfort on couches and you ain’t gonna get busted for that. What amazed me is we got some people around that appears to be really…I mean really close to the couple. They knew everything about the mess.. cursing,and rather choose opening a site and commenting it down cuz hate is that much to go and console the couple. isn’t that funny. Iam sure most of us have had our hearts broken and done the same. So basically we can’t pretend we don’t know how it felt. if you were that strong enough to deal with your breakup like a chill pill bravo!!! You gotta big heart there.but u know what most of us we suffered. So please..kindly stop badmouthing and hold your curses for the devil inside you. Be generous to the people in need or else frankly nobody cares.

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