Looks like Big Hit Entertainment is finally ready to put the failure of GLAM behind them and debut a new girl group.
It’s been recently revealed that Big hit recruited former SM Entertainment board member as their new chief brand officer (CBO).
Min Hee Jin used to be a part of SM Entertainment and served as the creative director. She was the woman behind Girls’ Generation, f(x), Red Velvet, and SHINee’s concepts. She was also the woman who planned EXO universe.
She had left SM Entertainment last year and received many offers from various agencies before choosing to work for Big Hit Entertainment. She will join the agency and lead their brand identity. What’s more interesting is that she’ll be responsible for leading the launch of their new girl group.
The last girl group managed by Big Hit Entertainment was GLAM (co-managed by another agency as well); the group disbanded due to the huge controversy surrounding a member who blackmailed famous Korean actor Lee Byung Hyun. She was charged for her crimes and served time in prison.
Ever since the group’s disbandment in 2015, Big Hit Entertainment only recruited male idols. They currently have two groups under their belt and one male soloist.
The upcoming girl group will be managed under a sub-label of Big Hit.
Anticipation is at an all-time high, fans of BTS and TXT are excited to welcome the new addition to Big Hit family and are excited about the future.
What do you think of this?