Fans are now over the moon after seeing this update from Amber Liu f(x) rapper.
The rapper has previously talked about waiting for a response from SM Entertainment, she had shared her frustration with the label because she felt that she wasn’t being promoted enough back in 2017, she said,
““We don’t have time for you” Every year, I would stay at home for weeks because nothing was “coming in.” Instead of waiting, for the past 5 years I’ve been writing my own songs, making my own albums, producing, directing, and/or editing my videos, making concepts and styling, writing proposals and presenting marketing plans, and even looking for my own jobs, all so that I could do what I love for my fans. Even after 5 years, I’m given the same answer. They still tell me I’m not good enough. What more do I have to do?”
In 2018, she revealed that has signed with Steel Wool Entertainment and that she will be managed by both agencies depending on the place of her activities. The American agency will represent her plans to promote in the United States through singing, acting and more.
Her Korean activities were to be managed by SM Entertainment still.
On September 18, she revealed that she was releasing surprising singles “White Noise + Lost At Sea.” Fans were extremely happy; the two singles will be released on September 21.
She had previously performed “White Noise” at SMTOWN Live Osaka and also during her fan meeting in Toronto, Canada.
Could this mean that her dissatisfaction with her Korean label is over?
Fans think so since it was announced “White Noise” will officially be released through music streaming platforms and the MV will be available on SM Entertainment’s YouTube channel on September 21 at 11 p.m. KST.
Are you excited about Amber’s upcoming single?
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So it seems that Amber has worked things out with SM after all.
I remember reading her post and how much it made me feel bad for her. I always thought she deserved better and should have been treated better, its sad that she was locked away for so long.
I am glad that she is coming back and wish that Koreans would support her upcoming release because I know if they do it will mean that SM will take a second look at her and might even start promoting her more.
Its always good to hear new music from Amber. I don’t follow all of her releases but I find her unique and raw. I will be checking out the new songs and I hope that they do well overseas and in Korea.