Famous Chinese producer Billy Koh recently talked about his thoughts on the Kpop market and its status in China, he had a lot to say about its progress, its future and its sustainability.

As you’d expect, Billy Koh views the market from a different angle which doesn’t necessarily match what the fans see. He attended 2018 Seoul International Music Fair and shared his thoughts on Kpop.

He revealed that BTS isn’t a household name in China yet and there are a lot of people who haven’t even heard of superstars or idols. He revealed that politics plays a role in suppressing the Kpop wave in China; they prevent Kpop from setting foot in the Chinese market.

He also revealed that the situation of Kpop gaining a big foot in China is undesirable since it’s a nation with a goldmine for literally every industry there is not just Kpop.

He also revealed that if Kpop continues down the same path it is right now without making changes, the scene will inevitably self-destruct. He added that even if politics do play a role in preventing Kpop from taking over China, it is a problem that can be resolved with time and effort.

He thinks the bigger problem is the music and the content itself, he says Kpop is homogenous and all the same. He says that it might work at the moment but soon enough people will grow sick of it and move on to the next big thing. People won’t like seeing the same dances, faces and music type over and over again.

The data in China supports what Billy Koh says, there hasn’t been any Kpop song that was considered a hit in China in 2017.

Despite the worries he talks about, he adds that Kpop’s quality is something that shouldn’t be underestimated, the quality is top notch when compared to pop music in China.

He also says that Kpop needs to introduce artists like Bruno Mars and Taylor Swift to show that it can cross over to mainstream success instead of manufacturing idols who have nothing new offers and share similar traits.

What do you think of what he said? Do you agree with him?

My Thoughts

He has some interesting points to share for sure, this is why I shared what he said!

I am not a music producer and I don’t live in China so I can really comment on whether Kpop it that successful in China or not. However, I do understand why Chinese would want to stop Kpop from spreading especially since he says that’s its well-made and better quality wise.

If Kpop was given the chance I think it might overtake C-pop culture there since its so powerful across the rest of the world.

Everyone wants a piece of China, he is right, it is the biggest market in the world. If you play your cards right and work hard you will hit it really really big there.

SM Entertainment is always trying to penetrate and is doing ok. I also don’t believe that the 2 billion people know what is Kpop, that’s impossible, but that also doesn’t mean its not popular in some areas or among teens.

Its also true that people get tired of everything easily and they are always looking for the next big thing, but I don’t know about Kpop self-destruct since Kpop songs are always improving and many major Kpop artists always challenge themselves, not to mention the soloists who also bring in a new color.

Kpop isn’t all the same but its not easy to convince someone who doesn’t understand the language or has listened to many artists. You need to be open, people on the outside might think its all the same but I believe those who are immersed in it can tell the difference.

This doesn’t mean that I don’t believe all of Kpop is repetitive, there are some groups who are very washed out and bring nothing new to the table.