Song Joong ki Beats Gong Yoo And Ji Chang Wook For The Best Brand Reputation Ranking For August


Song Joong ki is enjoying huge popularity amid his marriage announcement and successful movie, as he topped the brank reputation ranking for August.

He beat both Gong Yoo and Ji Chang Wook for the number 1 spot, according to “The Korean Business Research Institute” which analyses brand reputation of advertisement models, taking into count the participation, communication, and consumer behaviour of 21,166,611 pieces of data from July 13 to August 14.

According to the institute, Song Joong ki is enjoying this popularity for variety of reasons including his roles in popular kdramas, his marriage announcement to Song Hye Kyo and his successful movie “Battleship Island” which did quite well in the Korean box office.

The consumers associated the actor with various keywords such as “Handsome, “amazing”, “Song Hye Kyo”,  “Battleship Island” and  “Marriage”.

Furthermore, 53.86% of the data associated with the actor had positive reactions.

In number 2, Gong Yoo still lingers, who was in one of the most popular kdramas of 2016-2017. Followed by Ji Chang Wook who has recently left for the military but was in a couple of photoshoots and advertisements before his enlistment.

Here is the full list:

  1. Song Joong Ki
  2. Gong Yoo
  3. Ji Chang Wook
  4. Ryu Jun Yeol
  5. Park Seo Joon
  6. Lee Sang Min
  7. Kim Soo Hyun
  8. Kang Ha Neul
  9. Namgoong Min
  10. Baek Jong Won
  11. So Ji Sub
  12. Yoo Jae Suk
  13. Lee Jung Jae
  14. Park Bo Gum
  15. Kim Jae Hwan
  16. Jang Moon Bok
  17. Jay Park
  18. Yeo Jin Goo
  19. Yoo Seon Ho
  20. Jung Woo Sung
  21. Yoo Hae Jin
  22. G-Dragon
  23. Lee Min Ho
  24. Eric
  25. Yoo Seung Ho
  26. Im Siwan
  27. Kim Hee Chul
  28. Seo Jang Hoon
  29. Bae Jung Nam
  30. Kim Young Chul

Source: (A)


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